About

Aeterna Design is an authentic story of Rome.

Founded in 2013 as a creative hub specialized in architecture and product design, today it has become a subsidiary company of the advertising agency Made in Genesi for which it takes care of Product Design, Packaging, Environmental Design, Events and Merchandising projects.

The Aeterna Design brand was created with the aim of recovering the original cobblestones of Rome and transforming them into decorative objects for private homes, offices, events or public environments. Eternal beauty becomes design.

Our highly qualified team is composed of architects, product designers and artists who take care of every phase related to production: from the recovery of the sampietrino cobblestones to the creation of lighting, hi-tech and art design objects. Each piece is unique and strictly Made in Italy. Aeterna Design combines design, history of Rome and technology in a single solution with sustainable value.

The three Roman founders, creative entrepreneurs Alfredo Visca, Pietro Causati and Sacha Caterina Krajisnik, have been carrying out this innovative one-of- a-kind
project since 2013. The production of an As Roma Collection brand Premium line was added in 2021.

In 2023, the company has been studying and prototyping a line of Home Design inspired by the Roman style, with the “Roman Sampietrino” once again at the heart.
The Aeterna Design house takes shape with a tall bookcase, a console, a coffee table and a living room armchair, all strictly Made in Italy.