Leonardo Collection
Brand Product Design
Aeterna Design, a subsidiary of the Genesi Group, oversees product design, event staging and exhibition areas.
We started with an original sketch of the A109 helicopter, which inspired our artist Marco Bettini to create a work of art using the Pop Art technique that sets him apart on the Italian art scene.The project was then digitised and artistically refined to achieve the desired result in terms of imagery, the work’s value, printing and the production of a limited edition collection of 60 pieces in two different colourways.
Completing the project were a matt black wooden frame, anti-reflective glass and exclusive, bespoke packaging designed to house the artwork.
A customized product created exclusively for Leonardo
