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CIA – Confederazione Italiana Agricoltori (Confederation of Italian Farmers)

Set Up of the Focus on Agriculture conference

Aeterna Design, a company owned by the advertising agency Made in Genesi, takes care of the product design area, set-up for events and exhibition areas. For the XI Economic Conference of the CIA – Confederation of Italian Farmers, Aeterna Design designed and developed the concept of the event inspired by the main topics covered during the conference: income, climate, rural areas and infrastructure. They also carried out the creative project and the production of all the displays and communication tools used during the event. From the design of the flags placed outside the colonnade, to the information and recording backdrops, like all the signage, the various materials were made with the intention of expressing the key concepts of the CIA during the event held at the Palazzo dei Congressi in Rome.
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